About Us
Little Europe is a fourth-generation, family-owned boutique that has been redefining luxury in the Caribbean since 1976. Located in the heart of Philipsburg, St. Maarten, our vibrant presence spans two landmark addresses on Front Street—#80 and #2—offering a seamless experience that blends fine jewelry, watchmaking, fashion, and lifestyle.
From the moment you walk through our doors, shopping becomes more than a purchase—it becomes an experience. At Little Europe, we take pride in delivering world-class service in a relaxed, welcoming atmosphere where European sophistication meets Caribbean charm.
80 Front Street – The Flagship
Established in 1976, our flagship store at 80 Front Street is a symbol of timeless elegance. Founded by Daryanomal Udernomal Mukhi Alwani and led today by Hiro Alwani and his family, the boutique set the standard for luxury in the region, being the first to introduce prestigious names like Piaget and Corum.
The interior design is a warm blend of wood tones and curated lighting, with showcases that feature bold creations from brands like Pasquale Bruni, Damiani, Messika, and others. Independent watchmakers such as Laurent Ferrier, Gerald Charles, Sinn, Nivada Grenchen, and Junghans add depth to our horological offerings.
Decorative pieces from Lladró, Lalique, and Kosta Boda complement the jewelry collection, creating a space where exclusivity extends beyond adornment.
With a reputation for excellence and a loyal international clientele—including collectors and celebrities en route to St. Barth or Anguilla—Little Europe at #80 has become a destination in its own right.
2 Front Street – The Boutique Experience
Opened in 2000 and fully reimagined in partnership with renowned Swiss designers, our boutique at 2 Front Street reflects a modern Caribbean elegance. Every detail—from the over 100 shades of sand studied for our custom carpet to the raw silk wallpaper echoing the island’s sea tones—was thoughtfully selected to celebrate St. Maarten’s natural beauty.
This location is home to the only Zenith watch boutique in the Western Hemisphere and the second Hublot boutique in the Caribbean, situated side-by-side. It also showcases exclusive collections from Messika, Piaget, Akillis, Djula, Persee, and more.
We also provide custom jewelry design services, allowing clients to create one-of-a-kind pieces with the guidance of our expert team.
Fashion & Lifestyle – Seamless Luxury
In 2017, Little Europe expanded to include a 1,500 sq ft lifestyle and fashion space, directly connected to our jewelry boutique yet offering a unique atmosphere. Here, Salvatore Ferragamo takes center stage, surrounded by refined corners dedicated to Paul & Shark, Santoni, Baccarat, Christofle, Lalique, Lladró, and Hermès La Table.
This space enhances the Little Europe experience, allowing clients to explore the world of luxury across jewelry, watches, fashion, and décor—under one harmonious roof, tax-free and duty-free.
More Than a Boutique
With over five decades of experience and the support of global leaders like LVMH, Little Europe remains committed to excellence, innovation, and personalized service. Guests are welcomed with specialty cocktails, guided by our knowledgeable staff, and invited to join the Little Europe Society for access to exclusive events and offerings.
We invite you to discover why Little Europe is more than a store—it’s a legacy of refined Caribbean luxury.